DP World and the Beyond Boundaries Initiative

WHAT IS THE DP WORLD BEYOND BOUNDARIES INITIATIVE?

Ahead of the ICC Men’s Cricket World Cup India 2023, we launched our DP World Beyond Boundaries initiative with new Global Ambassador Sachin Tendulkar. This global mission will see us design and distribute fifty repurposed shipping containers to grassroots cricket clubs around the world, each one kitted out with much-needed equipment.

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MAKING CRICKET POSSIBLE

TAKING THE GAME BEYOND BOUNDARIES

Beyond Boundaries is DP World’s global cricket initiative, delivering fully equipped, multipurpose containers to communities around the world. Each container includes over 250 bespoke cricket kits, complete with bat, helmet, gloves, and pads, and doubles as a pavilion, featuring an in-built scoreboard, sun protection, and seating.

Through our interconnected global network, spanning 75 countries and six continents, we are bringing these containers to strategic locations worldwide, helping more people access the facilities and equipment they need to play the game.

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As the global leading provider of smart logistics solutions, we seek to change what’s possible for everyone. We are confident that this new initiative will serve to make cricket possible for many young people across India and the world.”

Rizwan Soomar

CEO and MD, India Subcontinent and MENA

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Container design

Every Beyond Boundaries container is transformed into a vibrant work of art by local artists, celebrating cricket’s cultural impact and community spirit. Each design tells a unique story, often inspired by the game’s legends, local heritage, and the passion of the people it serves. From tributes to icons like Sachin Tendulkar to designs reflecting regional traditions, these containers bring colour, identity, and pride to the communities where they find a home.

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Kits for performance

Through our Beyond Boundaries initiative, for every 100 runs scored in ICC tournaments, DP World pledges ten cricket kits to grassroots communities via our smart logistics network. These donations made visible through stadium graphics and broadcasts, help ensure equipment reaches budding players across the globe.